I watched on Fox 5 news earlier this week and saw that Curbside Cupcakes was featured. What caught my attention was, aside from the bright pink truck, when the anchor person used the words "social media." I knew I heard that lingo somewhere before...from class! I don't know if things like these stir up enthusiasm from any of my other classmates, but to see the things we learn about happen in the real world is a beautiful collision.
Anyway, the idea of Curbside Cupcakes is that they depend on people to advertise their product. They don't put up signs, create commercials, or do any other form of traditional marketing. They use social media outlets, such as Twitter and Facebook, to track and announce their next stop. On Facebook, loyal customers or anxious newbies start spreading the word that they're coming into the area. They might even respond to Curbside's status with a comment such as, "Curbside Cupcakes is making it harder for me to keep my diet," or "them things are so good...we're hooked," which would appear on their friends' feed. If they're nipped by the curiosity bug, they would find Curbside's info, and the rest is history.
Where the pink truck goes, no body knows...unless you're on Facebook or Twitter. If businesses are tapping into the social media scene, isn't it about time that our educational institutions do the same?
